1. Old Mahabalipuram Road (OMR) – IT & Growth Corridor

• Trends: OMR continues to be Chennai’s IT hub, with many tech parks, IT companies, and SEZs attracting professionals. High demand for rental properties drives strong returns.
• Connectivity: Well-connected via the IT Expressway and planned Chennai Metro Phase 2 expansion.
• Investment Potential: Areas like Sholinganallur, Siruseri, and Navalur are growing rapidly, offering both appreciation and rental yield.
• Price Trend: Mid-to-high segment with steady price growth due to ongoing IT demand.

2. Velachery – Established Residential Hub

• Trends: Mature residential locality with good social infrastructure—schools, hospitals, malls.
• Connectivity: Velachery MRTS and upcoming Metro lines make commuting easy.
• Investment Potential: Steady property prices with consistent rental demand. Ideal for long-term investment and self-use.
• Price Trend: Higher than emerging suburbs but stable and resilient.

3. Pallavaram – Strategic Suburban Investment

• Trends: Fast-developing suburb near airport and GST Road; growing residential projects.
• Connectivity: Excellent road links to OMR, city center, and airport.
• Investment Potential: Affordable entry point with potential for appreciation.
• Price Trend: Moderate, with increasing interest from end-users and investors.

4. East Coast Road (ECR) – Premium Coastal Living

• Trends: Luxury and lifestyle-focused properties, scenic and resort-like environment.
• Connectivity: Accessible from city center via ECR highway.
• Investment Potential: High value retention; suitable for luxury buyers and NRIs.
• Price Trend: Premium segment; prices remain high but stable due to exclusivity.

5. Pallavaram-Thoraipakkam Road Corridor

• Trends: Emerging corridor bridging GST Road, OMR, and central Chennai.
• Connectivity: Good road network; potential metro expansion nearby.
• Investment Potential: Affordable compared to OMR, suitable for mid-income buyers and investors seeking growth.
• Price Trend: Moderate; poised for appreciation as infrastructure develops.

6. Medavakkam & Perumbakkam – Fast-Emerging Suburbs

• Trends: Affordable housing options with improving amenities like schools, healthcare, and shopping.
• Connectivity: Near OMR and Velachery; road improvements and metro plans enhance accessibility.
• Investment Potential: High growth potential for first-time buyers and budget investors.
• Price Trend: Currently lower, expected to rise with infrastructure development.

7. Emerging & Affordable Picks (Value Plays)

• Localities: Avadi, Urapakkam, Minjur, Tambaram, East Tambaram.
• Trends: Upcoming metro expansion, new roads, and peripheral development.
• Connectivity: Improving transport links increase desirability.
• Investment Potential: Strong future appreciation potential; good for long-term investment.
• Price Trend: Low-to-moderate; attractive for budget-conscious investors.

Key Market Trends in 2025

• Metro Expansion: Phase 2 enhances connectivity to OMR, North Chennai, and suburbs, boosting property demand.
• Road Infrastructure: Flyovers and widened corridors reduce travel time and increase land value.
• Peripheral Growth: Outer areas and suburbs are becoming attractive due to affordability and infrastructure development.

 Localities by Buyer Type

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